British National Bibliography

Marketing / David Pickton

http://bnb.data.bl.uk/id/resource/013888240

BNB number GBA772528
ISBN 10 0077115414
ISBN 13 9780077115418
description Previous ed.: published as Introduction to marketing. 2003.
has edition statement 2nd ed.
has extent 1 v.
subject
658.8
Marketing
title Marketing : an introduction
type
BibliographicResource
Book
contributor Masterson, Rosalind
creator Pickton, David
has carrier type volume
has content type text
has media type unmediated
language eng
publication Maidenhead : McGraw-Hill Education, 2007
same as GBA772528