British National Bibliography

Authenticity / James H. Gilmore

http://bnb.data.bl.uk/id/resource/013779069

BNB number GBA749666
ISBN 10 1591391458
ISBN 13 9781591391456
date published 2007
has extent xiii, 299 p.
has note on contents Includes bibliographical references (p. [253]-281) and index.
isbn
9781591391456
1591391458
name Authenticity : what consumers really want
subject
658.8343
Consumer behavior
Consumer's preferences
Consumers' preferences
Product management
title Authenticity : what consumers really want
type
BibliographicResource
Book
Book
author Gilmore, James H., 1959-
contributor Pine, B. Joseph
contributor Pine, B. Joseph
creator Gilmore, James H., 1959-
has carrier type volume
has content type text
has media type unmediated
identifier GBA749666
language eng
publication Boston, Mass. : Harvard Business School Press ; Maidenhead : McGraw-Hill distributor, c2007
same as GBA749666